Creativity for business?
Creativity refers to the creation of something new, improved, modified or adapted (a product, a solution, a work of art etc.) that has some kind of value. What counts as "new" may be in reference to the individual creator, or to the society or domain within which the novelty occurs, however the "newness" of a creation must not be confused with originality. What counts as "valuable" is similarly defined in a variety of ways. Most websites suffer from unoriginality; they belong to the herd of mediocrity and banality. Click - copy – paste. Click - copy – paste. Click - copy – paste. Click - copy – paste etc. This is not creativity - but is creativity all that it is cracked up to be?
What’s it really like living with creativity? Look back over the years at the tortured artists, drunken writers and drug-crazed musicians who litter our heritage and you might start to ask the question: is creativity a blessing or a curse? How do people hell-bent on finding their muse cope? Is it the quest for creative fulfillment that causes mental anguish, or is there an imbalance in the first place? Can a creative person ever be truly happy as they constantly strive for perfection in their chosen art? And what is it like living with these two-headed beasts – can they be tamed, or should they be allowed free rein?
Surely the important thing is to be successful?
Surely the important thing is to be successful?
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