Business Search Engine Optimization?
In
simple terms, Search Engine Optimisation, often referred to as SEO, is
the process of increasing the amount of traffic (visitors) to a web
site from search engines via intuitive or natural search word matches.
These 'matches' are referred to as 'keywords'. The basic aim is to
create a website that contains enough 'keywords' in it to allow a search
term to match the words within a web site, the earlier a site appears
in the search results list, the more likely it is to get more visitors.
Optimisation is not only aimed exclusively at words, targeting
different possible types of searches include: searches for images,
local services and business searches, or industry, product services with
in specific search engines is also an important strategy.
Owning a website is like owning a
grain of sand. Each grain of sand, when combined with other grains,
eventually creates a beach. Only a very few proportionately settle on
the top and become visible. This sounds very similar to the World Wide
Web - I think?
Most people seem to fail to understand how the Internet works; lacking the understanding of how to get the most out of their blogs and websites (quitting when they fail to make a quick income). Read more...
How do you actually write a good blog post?
The first important step is to have something to say and then be able to express your thoughts in a cohesive style. Is your blog humorous, informative or extremely serious?
The search for new content is a crucial day to day exercise to show your returning visitors that pages are being updated. This task becomes almost impossible when you have nearly said everything there is to say. Try to re-package your blogs content or your websites information and widen your audience - not everyone reacts to the same information in the same way, some people like to read blogs and some like to read more structured information and content.
As a marketing strategy for increasing a site’s relevance, we have to consider how search algorithms work and what people search for. Search engine optimization efforts involve; fine tuning a web site’s coding, presentation (how text, images and content are presented) and structure (including fixing problems that could prevent search engines indexing and fully exploring a site). Another class of techniques, known as black hat or spamdexing, use methods that included link farms and keyword stuffing. These techniques are used to harm search engine user experience. Search engines look for sites that employ these techniques and in extreme cases remove them from their search indices. There are conflicting methodologies on this subject, some website gurus advocate littering your posts with links and keywords - this might be seen as search engine optimization but maybe in reality this makes boring reading. A good blog post is one that is engaging, interesting and memorable and a well written blog will always be superior to a mish-mash of keywords.
Search Engine Optimisation (SEO) is a cost effective promotional tool and sometimes helps to get your grain of sand noticed and might be the answer for generating more sales or visits.
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Search Engine Optimisation (SEO) is a cost effective promotional tool and sometimes helps to get your grain of sand noticed and might be the answer for generating more sales or visits.
- We can guide you through the conception, birth pangs and sustainability of your web presence, we can create content for your website that can help you sell your products or services, we can optimize your site for search engines and submit them to the major players. We use a combination of automated and human processes to help you towards achieving world domination.
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