Setting business traps
Owning a small business requires a lot of
faith and belief, you need to believe in your product (after all it is
your baby). To simply survive you require enthusiasm, conviction and
self belief. I have all this and much, much more…but it is so tiring!
We try to make ourselves and our products
appear eye-catching, intelligent, attention-grabbing, sexy and
practical, hoping and praying that our visitors trust us enough to
purchase from us. The content of your enterprise has to be either useful
or enlightening and be contained with in a cohesive structure. Where
does the visitor go when he lands on your page? You have to corral the
interloper and steer them into a pen. Create a cage that keeps them
locked into your site; tame them so they don't want to leave. It is no
good being left with a deserted graveyard of a site, dumped in the bone
yard of ancient history web dreams. Set your traps carefully and snare
your visitors.
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