Marketing - be nice about it #business

Marketing your products online is fine but when you have to deal with clients either on the telephone or via email it is important to remember 'the personal touch'.

The way you or your staff present themselves to your clients is really important. Small Businesses can learn a great deal from large corporations - the simple things like having a local call centre (office) where staff are confident and native speakers.

'Along with public services and other big organizations such as telecoms companies, utilities and retail, the banks began ruthlessly squeezing the personal element out of their service 20 years ago as a way of getting more work out of staff.

Cutting the connection between customers and staff has had untold consequences – all for the worse. In order to direct questions to the right place, staff had to resort to standard boxes or categories that do not always cover customers’ circumstances.' Read more...

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